Development of modern Serbian tourism started in young independent Serbia in 19th century. In those times, rulers were hiring foreign geologists to survey therminal water and build spa centers. Today, tourism is officialy recognized as a primary area of economic and social growth. Due to it's geographical position, natural beauties embodied in spas, lakes, mountains, and villages, cultural heritage and a large number of international cultural events, Serbia is constantly attracting more and more tourists. The main destinations are big cities Belgrade, Novi Sad and Niš. Important destinations are also big spas, mountains (for hiking in summer and skiing in winter) and villages (ethno-tourism).
Unfortunately, spas are not in good condition today. Many of them are really old with bad infrastructure. Some of them are suitable only for medical treatments (recover) with thermnial water, and they are visited only by domestic tourists - patients, but they also need to get modernised. The most popular spas are Vrnjačka Spa and Sokobanja (Soko Spa) with renewed infrastructure, new hotels and activities for young people, provided by private capital. Unfortunately, the state doesn't have money to renew all of them, so some of them were sold to private persons. That was the way to renovate some spas, but some of them became real wellness centers that are not affordable to many domestic tourists.
In 2018, Serbian Post started issues titled as "Tourism in Serbia". In a few years there was one stamp per year on this theme. We hope Serbian Post will continue promoting important touristic spots through stamps.
Zlatibor (125 years of organized tourism) (2018)
Zlatibor tourist center is located on and named after Zlatibor mountain in south-west Serbia. The tourist center is part of Čajetina muncipality. Tourist activity was established here in 1893 by King Aleksandar Obrenović who allowed fountain to be built. The spring for that fountain was renamed as "King's Drinking" and it is still active. Today Zlatibor is one of the most important touristic centers in Serbia with many new hotels and touristic facilities such as Stopića cave, Gostilje waterfall, Sirogojno village open air museum, "Shargan Eight" railway tour, ski center Tornik, "Dino park" adventure park. In 2021 was opened Gold Gondola, the longest (9 km) panoramic lift in the world. Unfortunately, developed tourism has attracted many investitors, so the tourist center is being built unplanned. It became real urban environment, instead of being an oasis in nature. Real estate prices are even higher than in many parts of Belgrade.
The stamp is contained of two pictures. The small picture depicts view on pedestian zone in Zlatibor tourist center. The big picture depicts the Open air museum Old village Sirogojno.
Sokobanja (2019)
Sokobanja is spa in Sokobanja muncipality in eastern Serbia. It is located in basin, surrounded by mountains (Rtanj and Ozren are the most important ones), with Moravica river and lakes Bovansko and Vrmdžansko nearby. Prince Miloš Obrenović ordered the construction of a hospital here in 1837. It was just a start of tourism in Sokobanja. Now it is modern spa and of the most visited tourist centers in Serbia. It is famous for extraordianry climate, modern hotels and wellness, historical villas, Byzantine archeological sites, medieval town Sokograd. Surrounding area is suitable for swimming in lakes and mountain climbing. In modern culture, Sokobanja is recognizable for rhyme writen by Serbian satirist Branislav Nušić: "Sokobanja, Soko-grad, dođeš mator, odeš mlad", which means "Sokobanja, Sokograd, you come old, you leave young".
The stamp is contained of two pictures. The bigger one depicts the medieval town of Sokograd (Sokolac) and the smaller depicts the Turkish bath Amam.
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